CONFIDENCE THROUGH STRENGTH
Build a strong, lean body with sustainable fitness + nutrition coaching that fits your lifestyle — no extremes, no burnout, no giving up your favorite foods.
LEARN MORE
CONFIDENCE THROUGH STRENGTH
Build a strong, lean body with sustainable fitness + nutrition coaching that fits your lifestyle — no extremes, no burnout, no giving up your favorite foods.
LEARN MORE
You don't need more willpower, You NEED a plan that's built just for you
If you've tried every diet, every workout, and still feel stuck, you're not alone. Built By You is where women break free from the all-or-nothing mindset and finally see lasting, meaningful change. We’ll help you build your strongest and leanest self through strength training and eating right - without sacrificing a sweet treat.
You don't need more willpower, You NEED a plan that's built just for you
If you've tried every diet, every workout, and still feel stuck, you're not alone. Built By You is where women break free from the all-or-nothing mindset and finally see lasting, meaningful change. We’ll help you build your strongest and leanest self through strength training and eating right - without sacrificing a sweet treat.
I GET IT. I WAS YOU.
You’ve followed the plans.
You’ve worked hard.
You’ve done everything the “right” way. . .
. . . and yet, here you are, still stuck in the same endless cycles.
I know what it’s like to scroll past transformation photos and wonder, “Why can’t that be me?”
I know what it’s like to second-guess every bite, overthink every workout, and still feel like you’re falling short.
To shrink your goals because you don’t trust yourself to follow through. To avoid social plans, vacations, or even rest days because you’re scared of losing progress.
I GET IT. I WAS YOU.
You’ve followed the plans.
You’ve worked hard.
You’ve done everything the “right” way. . .
. . . and yet, here you are, still stuck in the same endless cycles.
I know what it’s like to scroll past transformation photos and wonder, “Why can’t that be me?”
I know what it’s like to second-guess every bite, overthink every workout, and still feel like you’re falling short.
To shrink your goals because you don’t trust yourself to follow through. To avoid social plans, vacations, or even rest days because you’re scared of losing progress.
HERE'S WHAT YOU ACTUALLY WANT
A body you’re proud of in every season — strong, capable, and energized. no matter where you are in your journey.
Confidence in your food choices, even when eating out or traveling. NO REGRETS. In fact, we encourage you to indulge in the things you love.
A sustainable workout and nutrition routine that fits into your busy life. We aren’t here for “rigid diets"
To walk into the gym (or any room) with confidence, knowing you’re on the right path.
Freedom from overthinking every bite, step, or workout — no more spiraling or worrying about "messing up."
The energy to keep up with your busy life, not just in the gym but with the people you love and moments that matter.
A supportive space where you’re seen, understood, and never have to figure it all out alone.
The clarity to stop second-guessing yourself, knowing exactly what to do (and why) to make progress.
HERE'S WHAT YOU ACTUALLY WANT
A body you’re proud of in every season — strong, capable, and energized. no matter where you are in your journey.
Confidence in your food choices, even when eating out or traveling. NO REGRETS. In fact, we encourage you to indulge in the things you love.
A sustainable workout and nutrition routine that fits into your busy life. We aren’t here for “rigid diets"
To walk into the gym (or any room) with confidence, knowing you’re on the right path.
Freedom from overthinking every bite, step, or workout — no more spiraling or worrying about "messing up."
The energy to keep up with your busy life, not just in the gym but with the people you love and moments that matter.
A supportive space where you’re seen, understood, and never have to figure it all out alone.
The clarity to stop second-guessing yourself, knowing exactly what to do (and why) to make progress.
This Is What We Do At Built By You
This space was created for women who are tired of the all-or-nothing, “what the f*ck am I doing wrong” approach to fitness and nutrition. Here, we focus on fueling your body, building strength, and creating a lifestyle that supports your goals—without restriction, guilt, or burnout. Whether you're navigating reverse dieting, wanting to lose weight and keep it off, balancing hormones, or simply learning to trust your body again, this coaching is designed to meet you where you are and guide you forward. Our intention is to help you feel strong, confident, and fully supported every step of the way.
What you really need isn’t another restrictive plan.
You need Clarity. Confidence. and Consistency.
This Is What We Do
At Built By You
This space was created for women who are tired of the all-or-nothing, “what the f*ck am I doing wrong” approach to fitness and nutrition. Here, we focus on fueling your body, building strength, and creating a lifestyle that supports your goals—without restriction, guilt, or burnout. Whether you're navigating reverse dieting, wanting to lose weight and keep it off, balancing hormones, or simply learning to trust your body again, this coaching is designed to meet you where you are and guide you forward. Our intention is to help you feel strong, confident, and fully supported every step of the way.
What you really need isn’t another
restrictive plan.
You need Clarity. Confidence. and Consistency.
MEET YOUR COACHES
GET TO KNOW US!
Lauren
Head Coach • CEO • Founder
Lauren is 27 years old and has been a coach for 5 years in person and online. She started her online coaching business while finishing her Bachelor's degree in Elementary Education and launched it in the winter of 2020. She believes that by focusing less on aesthetics and more on how you feel + strength training, you can build confidence and be your strongest & leanest self. Lauren loves coaching clients who have intermediate experience in the gym & tracking macros/calories and works best with women who are frustrated and ready to make serious sustainable changes to their lives + get strong af.
Lexi
Head Coach
Lexi is 32 years old and works full-time as a flight attendant in addition to coaching clients online. She started working with Built by You as a client first on Lauren's roster in 2023 and was hired as our first AC in July 2024 after she took her CPT exam. She loves to travel, has a never-ending social calendar most months, and she and Lauren both love watching dating reality TV shows. Lexi loves coaching women who don't have a traditional 9-5 schedule or travel a lot for their jobs because she has first-hand experience from flying. She loves women who have some experience in the gym & tracking macros/calories and works best with women who are looking to build consistent routines and lose fat and gain strength while being busy.
Natalia
Coach
Natalia ("Nat") is 26 years old and works as a full-time online coach in addition to being a bikini division competitor. She started working with Built by You in early 2025 after coaching on her own for a couple of years. She graduated from Arizona State University with a Bachelor's in Exercise Science and Nutrition and has a huge love for pushing herself to her fullest potential. Nat loves coaching women who struggle to find balance between work, life, school, friends, and fitness. She also struggled with an eating disorder earlier on in her life and holds space for women who have or are currently struggling with similar experiences. She likes to coach women who have experience in the gym and work best with those who are ready to be pushed and held to high standards.
OUR MISSION?
To empower women to reclaim their strength, confidence, and health through sustainable fitness and nutrition coaching. We’re here to break the cycle of under-eating, overtraining, and burnout—replacing it with intentional fueling, mindful movement, and real results. Through education, support, and individualized coaching, we help women build strong bodies and balanced lives they truly love.
Our Results Speak for Themselves.
GET TO KNOW US!
Lauren
Head Coach • CEO • Founder
Lauren is 27 years old and has been a coach for 5 years in person and online. She started her online coaching business while finishing her Bachelor's degree in Elementary Education and launched it in the winter of 2020. She believes that by focusing less on aesthetics and more on how you feel + strength training, you can build confidence and be your strongest & leanest self. Lauren loves coaching clients who have intermediate experience in the gym & tracking macros/calories and works best with women who are frustrated and ready to make serious sustainable changes to their lives + get strong af.
Lexi
Head Coach
Lexi is 32 years old and works full-time as a flight attendant in addition to coaching clients online. She started working with Built by You as a client first on Lauren's roster in 2023 and was hired as our first AC in July 2024 after she took her CPT exam. She loves to travel, has a never-ending social calendar most months, and she and Lauren both love watching dating reality TV shows. Lexi loves coaching women who don't have a traditional 9-5 schedule or travel a lot for their jobs because she has first-hand experience from flying. She loves women who have some experience in the gym & tracking macros/calories and works best with women who are looking to build consistent routines and lose fat and gain strength while being busy.
Natalia
Coach
Natalia ("Nat") is 26 years old and works as a full-time online coach in addition to being a bikini division competitor. She started working with Built by You in early 2025 after coaching on her own for a couple of years. She graduated from Arizona State University with a Bachelor's in Exercise Science and Nutrition and has a huge love for pushing herself to her fullest potential. Nat loves coaching women who struggle to find balance between work, life, school, friends, and fitness. She also struggled with an eating disorder earlier on in her life and holds space for women who have or are currently struggling with similar experiences. She likes to coach women who have experience in the gym and work best with those who are ready to be pushed and held to high standards.
OUR MISSION?
To empower women to reclaim their strength, confidence, and health through sustainable fitness and nutrition coaching. We’re here to break the cycle of under-eating, overtraining, and burnout—replacing it with intentional fueling, mindful movement, and real results. Through education, support, and individualized coaching, we help women build strong bodies and balanced lives they truly love.
Our Results Speak for Themselves.
WHAT SETS US APART?
WHAT SETS US APART?
SUSTAINABLE COACHING
We skip the fads and give you proven, long-term strategies like reverse dieting and smart strength programming.
WHOLE WOMAN APPROACH
We coach the whole you — mindset, hormones, energy, and lifestyle — so you thrive in every area, not just the gym.
PLATEAU BREAKERS
We know how to get you unstuck when nothing else has worked, addressing the metabolic and emotional roadblocks holding you back.
SUSTAINABLE COACHING
We skip the fads and give you proven, long-term strategies like reverse dieting and smart strength programming.
WHOLE WOMAN APPROACH
We coach the whole you — mindset, hormones, energy, and lifestyle — so you thrive in every area, not just the gym.
PLATEAU BREAKERS
We know how to get you unstuck when nothing else has worked, addressing the metabolic and emotional roadblocks holding you back.
TAILORED TO YOU
This isn’t a group program — it’s high-touch, personalized coaching tailored to your unique goals and life.
REAL LIFE FLEXIBILITY
We meet you where you’re at, building plans that fit into your real world, not the other way around.
WE'VE BEEN THERE
We’ve been there. We get it. And that’s why we coach with compassion, strategy, and results in mind.
TAILORED TO YOU
This isn’t a group program — it’s high-touch, personalized coaching tailored to your unique goals and life.
REAL LIFE FLEXIBILITY
We meet you where you’re at, building plans that fit into your real world, not the other way around.
WE'VE BEEN THERE
We’ve been there. We get it. And that’s why we coach with compassion, strategy, and results in mind.
We don’t believe in quick fixes, cookie-cutter plans, or pushing your body to the edge. Our coaching is rooted in science, compassion, and real-life experience—designed specifically for women who want lasting results without sacrificing living your life. Whether you’ve been trying to lose the same stubborn weight for years or feel stuck in a cycle of under-eating and overtraining, we take a personalized, sustainable approach that actually works. You’ll learn how to fuel your body, train smart (even with challenges like PCOS), and finally feel confident in your skin—for good.
We don’t believe in quick fixes, cookie-cutter plans, or pushing your body to the edge. Our coaching is rooted in science, compassion, and real-life experience—designed specifically for women who want lasting results without sacrificing living your life. Whether you’ve been trying to lose the same stubborn weight for years or feel stuck in a cycle of under-eating and overtraining, we take a personalized, sustainable approach that actually works. You’ll learn how to fuel your body, train smart (even with challenges like PCOS), and finally feel confident in your skin—for good.
BUILT BY YOU 1:1 COACHING
This isn’t another cookie-cutter plan. Built By You is a highly personalized, high-touch coaching program designed for the woman who wants to:
Break through stubborn weight plateaus
Build lean muscle and strength
Properly fuel their body for sustainable fat loss
Heal their relationship with food and their body
Ditch burnout and extreme workouts forever
WHAT’S INCLUDED?
Everything you get inside
Custom fitness programming tailored to your goals, lifestyle, and physical needs (including PCOS, injury recovery, etc.)
Personalized nutrition coaching with macro guidance, reverse dieting, and food log audits
Weekly check-ins + progress tracking
Monthly live team calls for education + connection
Lifetime access to a resource library filled with the tools you need to succeed
Group chat access with the entire BBY community for daily support and accountability
AND SO MUCH MORE!
BUILT BY YOU
1:1 COACHING
This isn’t another cookie-cutter plan. Built By You is a highly personalized, high-touch coaching program designed for the woman who wants to:
Break through stubborn weight plateaus
Build lean muscle and strength
Properly fuel their body for sustainable fat loss
Heal their relationship with food and their body
Ditch burnout and extreme workouts forever
WHAT’S INCLUDED?
Everything you get inside
Custom fitness programming tailored to your goals, lifestyle, and physical needs (including PCOS, injury recovery, etc.)
Personalized nutrition coaching with macro guidance, reverse dieting, and food log audits
Weekly check-ins + progress tracking
Monthly live team calls for education + connection
Lifetime access to a resource library filled with the tools you need to succeed
Group chat access with the entire BBY community for daily support and accountability
AND SO MUCH MORE!
HERE'S WHAT YOU'LL WALK AWAY WITH. . .
A stronger, leaner body that makes you want to take a post workout pic
Confidence in your workouts and food — no more second-guessing or stressing
Freedom to enjoy your favorite foods without guilt or restriction
A lifestyle that fits your goals and your social calendar
A fresh sense of self-trust, discipline, and pride in what you’re capable of
HERE'S WHAT YOU'LL WALK AWAY WITH. . .
A stronger, leaner body that makes you want to take a post workout pic
Confidence in your workouts and food — no more second-guessing or stressing
Freedom to enjoy your favorite foods without guilt or restriction
A lifestyle that fits your goals and your social calendar
A fresh sense of self-trust, discipline, and pride in what you’re capable of
Ready to break free from the endless cycle of “trial and error” and finally claim the body + confidence you deserve?
Click below to apply now and start your transformation. Your strongest self is waiting.
Ready to break free from the endless cycle of “trial and error” and finally claim the body + confidence you deserve?
Click below to apply now and start your transformation. Your strongest self is waiting.
STILL NOT SURE?
Frequently Asked Questions
Who is this coaching for?
This 1:1 coaching is for women who are ready to ditch the extremes, properly fuel their bodies, and build strength in a sustainable way. Whether you've been stuck in a plateau, struggling with weight you've tried to lose for years, or are dealing with issues like low energy or PCOS, this is for you.
What's included in the coaching program?
You’ll receive a fully customized strength training plan, personalized macro-based nutrition guidance (including reverse dieting if needed), weekly check-ins, progress tracking, and direct access to me for support, education, and adjustments as needed.
Do I need to have gym experience?
Your training plan will be created based on your experience level, access to equipment, and goals. Whether you're somewhat new to strength training or getting back into it, we’ve got you covered.
What if I have a busy schedule?
This coaching is built to fit your life. We’ll create a plan that works around your routine—whether that’s a packed workweek, family commitments, or anything in between. Flexibility is part of the process.
How do I get started?
Click [HERE] to fill out a short form. From there, we’ll chat to make sure this is the right fit for you before moving forward!
STILL NOT SURE?
Frequently Asked Questions
Who is this coaching for?
This 1:1 coaching is for women who are ready to ditch the extremes, properly fuel their bodies, and build strength in a sustainable way. Whether you've been stuck in a plateau, struggling with weight you've tried to lose for years, or are dealing with issues like low energy or PCOS, this is for you.
What's included in the coaching program?
You’ll receive a fully customized strength training plan, personalized macro-based nutrition guidance (including reverse dieting if needed), weekly check-ins, progress tracking, and direct access to me for support, education, and adjustments as needed.
Do I need to have gym experience?
Your training plan will be created based on your experience level, access to equipment, and goals. Whether you're somewhat new to strength training or getting back into it, we’ve got you covered.
What if I have a busy schedule?
This coaching is built to fit your life. We’ll create a plan that works around your routine—whether that’s a packed workweek, family commitments, or anything in between. Flexibility is part of the process.
How do I get started?
Click [HERE] to fill out a short form. From there, we’ll chat to make sure this is the right fit for you before moving forward!